For the first time since 2006, the World Cup is happening without a watch brand’s name on the fourth official’s board. Hublot has walked.After 16 years and four straight tournaments, the Swiss house confirmed in mid-December it would not renew its deal as FIFA’s official timekeeper. That leaves the United States, Canada and Mexico hosting
Read the full article The World Cup Has Lost Its Hublot, And Now The Biggest Event In Sport Can’t Tell The Time on DMARGE. Don’t miss it!

