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    Home»Money»“The Traitors” has luxury travelers flocking to castles all over the UK
    Money

    “The Traitors” has luxury travelers flocking to castles all over the UK

    BY Veronika Bondarenko October 7, 2026No Comments0 Views
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    The viral social deduction game known as “The Traitors” was first brought to screens across The Netherlands by entrepreneur Marc Pos in 2021; the game in which a group of “Faithful” contestants have to vote out a few randomly selected “Traitors” has since grown into a global franchise with versions in more than 20 countries.

    During the fall of 2026, active seasons are currently being streamed in the U.S., Canada and the United Kingdom.

    Amid the show’s viral popularity, travelers have increasingly been looking to stay at a castle that mirrors the castle locations where many of the versions are filmed. The versions with the biggest multimillion viewer reach, the UK version hosted by broadcaster Claudia Winkleman and the U.S. version hosted by Scottish actor Alan Cumming, are both filmed in the Andross Castle in the Scottish Highlands.

    Off to Scotland or England? Where to stay for a true The Traitors vibe

    While this 19th-century castle itself is closed to tourists as a private estate and filming location, multiple hotel groups behind large hotels have used the public interest in the show and the spooky murder-mystery vibe to entice guests to stay at hotels operated in other historic properties.

    Highland Coast Hotels, a luxury hotel group based in Inverness, has previously run a “Coastal Castles” promotion in which travelers can book two nights at the Royal Marine Hotel in Brora and two nights at the Tongue Hotel in Sutherland alongside entry to the nearby Dunrobin Castle and The Castle of Mey.

    Related: Luxury hotel chain Nobu sets its latest sights on Puerto Rico

    Now operated as a 21-key Relais & Châteaux Hotel, the Glenapp Castle was built in 1870 by local industrialist James Hunte on 110 acres along the Ayrshire coast. While not officially marketed in connection to “The Traitors”, the five-star property offers very similar vibes of a Scottish Baronial fortress full of sandstone battlements, turrets, and towers, as well as guest activities such as curling and falconry on the estate grounds.

    Depending on the season, individual rooms cost between £300 and £750 (up to $900 USD) per night.

    The history of Airlie Castle in the northeast of Scotland dates back to 1492 when King James I granted lands to local aristocrats of Walter Ogilvy. While the castle itself was rebuilt in the eighteenth century following a fire, the rebuilt castle towering over the junction of the River Isla and the Melgam Water is today frequently used as a filming and wedding venue.

    It can also be booked as an estate with room for 14 guests at a price of £8,000 per week. An expansive moat that was dug up to block access for enemies and others with nefarious plans gives the entire property a particularly Traitor-esque vibe.

    Lumley Castle is a 14th-century fortress located outside of Newcastle upon Tyne.Lumley Castle

    For a more affordable option, Lumley Castle has rooms starting at $70 per night

    For a significantly more affordable option, Lumley Castle in northeastern England is a historic fortress that was built in County Durham by local aristocrat Sir Ralph Lumley in 1389. The castle is approximately a 30-minute drive from the northeastern city of Newcastle-upon-Tyne.

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    In 2026, it is a four-star hotel with 72 suites decorated to hearken back to the Baroque period (think purple velvet drapes, four-poster canopy beds, and gold and brass details). Rates for a standard double room start at £52 ($69 USD) during the off-season.

    As the castle also hosts monthly murder mystery game dinners for local residents, it is a particularly good setting for fans of “The Traitors” as well.

    Related: The hotel for the next ‘White Lotus’ season has been leaked   

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