On Friday, a prominent MAGA journalist called it: “The State Fair debacle is the end of @realDonaldTrump as a cultural force.”
Alex Berenson – a veteran journalist who gained MAGA fame for his vocal COVID denial and voted for President Donald Trump in 2024 – posted this declaration to social media along with a photo of an almost completely empty National State Fair, at the center of which stood a mini mockup of the Commander in Chief’s crumbling triumphal arch.
“Trump has always been uncool in a cool way,” Berenson continued. “He’s so in love with himself and his own awful taste you appreciate him even if you hate him. But this is just a box-office bomb, and it makes him look so old.”
His dismal assessment comes amid rampant reports of the fair’s many disappointments. The event – much touted by Trump in the weeks preceding it – has been characterized by thin to nonexistent crowds, prompting the crowd-size-obsessed president to fly into a rage and fret that no one will show up to his 4th of July rally. His own supporters have called it “really disappointing,” “unnecessarily vanilla,” and “like a silent protest.” Even Fox News ditched the affair after wasting too much airtime on “live shots of empty grass.”
The National State Fair is part of the wider celebrations marking the United States’ 250th birthday, which have been plagued by controversy, scandal, and failure for months. In May, the fair concert series fell apart within hours of its lineup announcement as musicians quit, saying they’d been misled about the event’s pro-Trump connotations. Somewhere along the way, Trump decided the Reflecting Pool needed to be painted, and that debacle spun out into Algaegate. This and other projects have been riddled with accusations of no-bid contracts and shady dealings.
Berenson’s assertion that the end of Trump is nigh comes as the MAGA movement descends into “civil war.” The president has lost some of his most important political and media allies, like Tucker Carlson and Marjorie Taylor Greene. The ‘Relectant Right’ who played a key role in his 2024 election have soured. And even the white working-class voters who are his most loyal support base have drifted away. Overall, Trump’s approval ratings have plunged to historic lows, increasing to just 37 percent in recent days.