In the age of AI, one man spent years squeezing an entire museum onto a Game Boy – Why? For the most human of reasons

“Let me be honest from the start: nobody was waiting for this. The world has many needs, and a Game Boy cartridge with no game inside it was not high on the list.” So begins Dr Marcel Pflug’s explanation for one of the most unexpected projects I’ve come across in a while: a Game Boy reference museum that isn’t just a Game Boy reference museum; it’s one that works on a Game Boy cartridge.

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