Halloween decorations have barely come down, but Home Depot is already helping usher in Christmas.
If your social media feed looks anything like mine, you know Christmas has arrived. From elaborate ribbons and oversized ornaments to sparkling trees that barely need decorating, home décor influencers have started sharing their holiday setups, often with shopping links so followers can recreate the look.
One tree in particular keeps making an appearance: Home Depot’s Grand Duchess Balsam Fir.
The artificial Christmas tree first became a social media sensation in 2023, winning over shoppers with its realistic branches, thousands of twinkling lights, and an appearance that looks festive even without ornaments.
And Americans aren’t necessarily waiting until Thanksgiving to decorate.
According to Michaels’ 2026 State of the Holiday Season report, 24% of holiday celebrants begin decorating before November. That rises to 34% among millennials and 32% among Gen Z.
Now, Home Depot is bringing back its viral favorite with new technology, additional decorating options and holiday deals.
Home Depot brings back viral Christmas tree with smart features
In its 2026 holiday collection announcement, Home Depot revealed that its popular 7.5-foot and 9-foot Grand Duchess trees are returning with smart technology.
The updated trees feature Hubspace app integration, allowing customers to customize their holiday lighting directly from their smartphones.
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The collection also features memory-wire branches designed to maintain their shape and Quick Set technology that simplifies assembly and connects the lights through the tree’s trunk. These features could appeal to shoppers who want an elaborate Christmas display without spending hours arranging branches and untangling lights.
According to Home Depot’s online listings:
7.5-foot SMART Grand Duchess is priced at $349
9-foot version costs $549
12-foot model is listed at $899
The popularity of artificial Christmas trees is hardly surprising.
A 2025 Gallup survey found that 90% of Americans who celebrate Christmas put up a tree, while 89% decorate their homes in other ways.
Meanwhile, a 2026 survey by UL Standards & Engagement found that 81% of Americans planning to put up a holiday tree opt for an artificial one. The reasons can be many: lack of time or unfamiliarity with the traditions. Let’s not forget, space constraints are real, and with young children around, artificial trees are easier to maintain. Then there is also the issue of proper disposal.
Social media is also influencing what shoppers purchase.
According to Circana’s 2026 holiday spending study, 57% of consumers say they are likely to buy a product after seeing it on social media, rising to 82% among Gen Z.
For shoppers looking beyond Christmas trees, Home Depot has also introduced a 6.5-foot animated Santa that can be controlled via an app, and an 8.5-foot LED-lit, towering Santa for outdoor displays.
“This holiday season, we’re helping our customers turn their biggest holiday ideas into reality,” said Aubrey Horowitz, Home Depot’s merchant of decorative holiday, explaining that the collection caters to shoppers creating elaborate outdoor displays or preparing their homes for holiday guests.
Home Depot’s viral Christmas tree now comes with smart features.Cyndi Monaghan / Getty Images
Is Home Depot’s viral Christmas tree worth the price?
For many shoppers, the biggest question is whether spending nearly $400 on an artificial Christmas tree makes financial sense.
Home Depot’s standard 7.5-foot SMART Grand Duchess is priced at $349, while the snow-flocked version costs $399. Both come with 2,250 built-in color-changing lights and smart controls that let shoppers customize their displays.
But not everyone wants to spend hundreds of dollars on a Christmas tree.
I did a price check of 7.5-foot pre-lit artificial Christmas trees across five major retailers and found some cheaper alternatives:
Home Depot: Festive Pine LED pre-lit Christmas tree — $89.98.
Target: Wondershop Alberta Spruce LED pre-lit Christmas tree — $94.50.
Lowe’s: National Tree Company pre-lit spruce Christmas tree — $153.
Walmart: Holiday Time Birchwood Fir pre-lit Christmas tree — $159.
Michaels: Ashland Wimberley Pine pre-lit Christmas tree — $249.99.
While all the above five trees are the same height and include lights, they do vary in fullness, lighting features, and construction. Prices also reflect promotions available at the time of the check.
And now for shoppers who prefer the scent and tradition of a freshly cut Christmas tree, the costs vary even more depending on where they live.
For example, Home Depot lists 7–8-foot fresh Fraser fir trees for $80-$121. At Greene Family Tree Farm in Boone, North Carolina, a 7- to 8-foot tree costs $90.
Meanwhile, Urban Garden Center in New York City lists trees of the same height for $175 for a Balsam fir and $225 for a Fraser fir.
But with a freshly cut tree, expenses don’t just end with buying the tree.
According to Home Depot’s Christmas lights buying guide, live trees generally need about 100 mini lights per vertical foot. At Home Depot’s promotional price of $5.98 for a 100-count LED string, lighting a 7- to 8-foot tree could cost approximately $42-$48, assuming the promotional lights are suitable.
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Adding a $15 box of 50 ornaments from Target and a $29.98 Christmas tree stand from Home Depot would bring the illustrative first-year cost of decorating an $80-$120 fresh tree to about $167-$214, before taxes.
That’s still substantially less than the $349 Grand Duchess, but more elaborate decorations can easily increase the total. Then, a fresh tree is an annual purchase, while artificial trees can be stored and reused for several Christmases.
Artificial trees also eliminate the need to water and deal with falling needles, and pre-lit versions can save time spent on arranging and untangling lights.
For shoppers drawn to the Grand Duchess, this combination of realistic branches, thousands of built-in lights, and smartphone controls adds layers of convenience. Whether those features justify the premium price may ultimately depend on how often the tree is reused and how much shoppers value the time saved on decorating.
Home Depot expands Christmas decorations and holiday savings
Home Depot is also trying to attract shoppers with a mix of affordable seasonal decorations and attention-grabbing holiday merchandise.
The retailer introduced its first limited-edition holiday sweater for $29.99, complete with tools, accessories and a $50 peppermint-scented gift card.
The promotion generated considerable interest, with the initial October release selling out within minutes. A second limited release followed on Oct. 15.
The sweater has even appeared on resale platforms at considerably higher prices. One eBay seller listed a bundle containing the sweater and gift card for $199.99, although that asking price does not indicate what buyers are willing to pay.
Home Depot also introduced collectible two-gallon holiday buckets for $2.98.
Meanwhile, the retailer’s Black Friday Savings Event, running from Nov. 5 through Nov. 25, includes:
6.5-foot LED pre-lit artificial Christmas trees for $49.98
Select 3.5-foot LED pre-lit inflatables for $19.98
100-count LED string lights starting at $5.98
The discounts extend beyond Christmas decorations.
Home Depot is offering buy-one-get-one deals on select power tools from RYOBI, Milwaukee and DEWALT, along with savings on Hubspace smart-home products and qualifying appliances.
Shoppers can also receive up to $1,250 in additional savings on eligible appliance purchases, depending on the category and spending thresholds.
For those ordering bulky decorations online, Home Depot offers free delivery on more than 2 million products, with same-day or next-day delivery available on select items.
The seasonal assortment comes as shoppers remain cautious about holiday spending.
Circana’s 2026 holiday research found that consumers expect to spend an average of $779 on holiday shopping, down from $796 last year.
And the cost of decorating alone can add up.
An analysis by Northwestern University’s Medill Spiegel Research Center, based on National Retail Federation and Prosper Insights & Analytics survey data, found that Americans planning to purchase holiday decorations in 2025 expected to spend an average of about $101.
This illustrates why a premium Christmas tree is a significant purchase for many families, even if the upfront cost can be spread over several holiday seasons.
Yet the appeal of the viral tree is clear: a picture-perfect Christmas display that requires relatively little decorating effort.
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